Deciding to sell your home is a big decision and often involves both financial and emotional thoughts and feelings. These issues can often be eliminated to some degree, by enlisting the help of a professional sales agent. The following tips should help arm you with the knowledge and confidence required to find the right agent, who ultimately achieves the best possible price for your home, in the most stress-free manner
Choosing an Agent
Your choice in the agent can ultimately make a big difference in you receiving the right price for your home, whilst making the experience a pleasant one for all involved.
- Make sure you select a local, qualified agent, who has a sound knowledge of the area.
- Your agent should not only be an expert on real estate matters but also have a strong ability to build a good and trustworthy rapport with many different types of people.
- Make sure they understand your direction and expectations.
- Choose the agent you feel most comfortable with and trust.
Questions to Ask Prospective Agents
- Is the salesperson well presented?
- Do they have experience and results in the area?
- Do they have a good understanding of the current market?
- Do they have qualified buyers in your area?
- How long do they think it will take to sell, and what do they think is the main attraction of your home?
- Is their printed material professionally prepared?
- What are they going to do to get the best possible price for your home?
- Would you buy a home from them?
Getting the Marketing Price Right
One of the biggest traps to fall into when selling your home is choosing your agent based on the price they are quoting they can achieve for your home. This can ultimately lead to a disappointing result.
- There is a lot of emotion involved when buying and selling a home and opinions on price will often vary. Do your own research to gain an understanding of where your property sits.
- A qualified agent will use various methods to appraise your property to ensure they are quoting you a realistic price. These include properties they have recently sold in your area, along with statistics relating to properties that are currently on the market, along with and growth statistics for your suburb.
A Personalised Marketing Plan
In a world saturated with technology, the methods people use to research and ultimately purchase property, are forever evolving. Having a personalised marketing campaign will ensure your property gets the attention it needs to achieve a great result. A combination of technological and printed hands on the material is still the best approach to attracting multiple demographics.
- Professional agents like Prestige Property offer personalised, multi-focal campaigns to attract the buyer’s interest in all areas and media.
- An effective marketing campaign utilises a range of proven marketing tools including Internet advertising, professional photography, complimentary signboard, Facebook, eNewsletters, letterbox campaigns, electronic window displays and email advertisements to ensure maximum exposure.
Preparing Your Home
Spending a little time preparing your home for sale can make all the difference to the final sale result and price. Here are a few simple tips on preparing your home for sale.
- Does your home have Street Appeal? A good first impression can mean the difference between a potential buyer stopping or driving by.
- One of the biggest offenders is clutter. Not only can it make your place look untidy, but it also makes the rooms look smaller and harder for a potential buyer to imagine their furnishings in the room.
- Clean homes are more appealing. Make sure you give your home a once-over before home opens to make it sparkle.
- Make sure the key points of your home look their best. The kitchen and bathroom are always critical. They should be free of clutter and presented as polished as possible.
- Let in the natural light. Open up the curtains to let in the light, and use lighting to complement the rooms. Make sure all light globes are working.
- Pets are a big part of your family, but they might not be everyone’s cup of tea. Take your pets with you when you leave prior to the home opener.